By creating even just one video per month, you can create an endless supply of content for all areas of your digital marketing.
So you’ve just invested in a high-quality video shoot because you know just how important video is in today’s digital world. But now the question is how can you capitalize on this investment to the fullest? That one video can be repurposed in many different ways across your business’s marketing strategy and we’re going to tell you how!
“Give someone a video and they’ll have content for a day, … teach someone to repurpose videos and they’ll have content for a lifetime.” Okay, so that might not be exactly how the proverb goes. But, substitute a fishing reel with Instagram reels and you’ve got yourself a bunch of content!
Let’s cut to the chase, here is a list of useful ways you can repurpose your video content.
Turn your video into audio
Whether you’re recording an interview or an educational face-to-camera piece, audio is a great way to repurpose your video. Not only will it give you more bang for your buck, but audio is one of the fast-growing content types right now.
Extract the audio from your video and you can use key point snippets in social media posts as sound bites or use the audio and upload it as a mini-podcast. Tools like Anchor.fm allow you to upload your audio to one platform and distribute it across a bunch of platforms, like Apple Music, Google Podcasts, and Spotify.
Also if there is an inspirational quote in your video or someone says something helpful, you could repurpose the audio snippet as an Instagram audio on reels. This could inspire other people to create their own reels using your audio. This is a great tactic to grow on Instagram.
Get your video transcribed into a blog post
While video is dominating the digital space right now, blogging isn’t going anywhere. In fact, regularly adding to your blog is of the best ways to please the Google Gods and get your website discovered by new potential customers!
You can easily turn your videos into an awesome blog post by getting the audio transcribed, using software like Rev or Otter.ai. Once you have your text, add some sub-headings, images, and Google keywords and you’re good to go. More content!
Transform it into short-form videos
Bite-size video content is very popular these days. Whether it be on TikTok, Instagram reels, or YouTube shorts. This means there are endless opportunities to repurpose your longer-form videos into shorter clips that fill up your content calendar.
Slice up your video into small pieces and you can share it over and over and on multiple platforms. InShot is a great and simple video editing app to help you do this.
Repurpose educational videos as email content
Email marketing is a super powerful way to connect with your clients and audience. Adding your video to your email newsletter is one way your can repurpose your video. Videos make exceptional email content. Now, if we want to take it one step further, a good strategy would be to break up your video into different subjects to make an email series with an immense value that your list receives over a week with tailored textual content. The perfect engaging drip campaign.
Repurpose for all the different social media platforms and stories
Every social media channel offers lots of different ways to share content within each platform. For example, Instagram alone has posts, stories, reels, and highlights. Almost all social media platforms offer a stories section you want to be utilizing as well. Pop your video into a video editing app like InShot and scale your video to the right sizing for the different ways of sharing on each platform. Cropping and sizing only takes a couple of minutes, definitely worth it if it means you can utilize your video to the max!
Wrap Up:
Now that you are familiar with different ways of repurposing, you can go about it and get the max ROI from your high-quality video.
Get more traffic, views, and profit from your videos today!
If you want consultation on the matter or need high-quality videos – this is what we do best here at Capital Content! Hit us up!