People form a first impression in just about 50 milliseconds, so everything you share has to wow and do it fast! Good quality, consistent, professional brand photography is going to capture potential clients in a flash as they’ll see that you appreciate the attention to detail, high-quality content, consistency and great aesthetics. Overall achieving credibility, professionalism, and personality.
If you’re currently using stock photos we’re sorry to break it to you but they’re hurting your brand and your business. So many times we see the same stock photos being used on multiple different businesses’ websites and social media accounts. It’s not the best look. But don’t worry we have got a solution for you.
Now imagine standing out and catching people’s attention with powerful, unique, on-brand photos that make people recognise YOUR BUSINESS when they see them even when seen out of context. Now that would make an impact, right?
As you know your visual identity is made up of lots of different elements; logos, colours, fonts etc. But a big piece of your brand is photography, but what is brand photography, why is it important and how can you get some for your own brand?
In this month’s blog, we are going to go through just that! OH, we also have a special promo going on, keep reading to find out more…
What is brand Photography?
Brand photography is a suite of professional images that represent your business visually, and fit with your visual identity through the use of colours, tone, props, sets and more. These can include photos of you, your team, your products, your process, your space and other things that make your business unique.
Maybe you’ve had a branded headshot taken before for your LinkedIn profile or website about page, and while a beautiful, professional headshot is important, it’s just one piece of the branding puzzle. To take your business visually from good to fabulous, you’ll want a range of consistent, well-crafted photos that will keep your business looking tip-top across all of your marketing material over time.
Why Brand photography is Important?
1. BRAND PHOTOGRAPHY MAKES YOUR BRAND MORE RELATABLE AND HUMAN
Did you know 82% of consumers trust a company more — and 77 % are more likely to buy from a company — if they use unique high-quality photos with people in them? This isn’t to say that these photos should all include you or people, but to point out that people want to connect with other people. Relating to others and seeing a face behind the company or the product being used by someone can have a game-changing impact on your consumer or client.
When you and/or your team can be seen throughout your marketing, potential clients will be able to see who they would be working with, get a glimpse into the process, and imagine themselves being a part of that experience. Photos with humans in them take your products and services from seeming unattainable, conceptual or hypothetical, and bring them into reality as something tangible, achievable and desirable.
2. BRAND PHOTOGRAPHY SETS A FAB FIRST IMPRESSION
Having the right photos makes such a huge impact, as it sets the tone and character of your whole business offering.
Are you sophisticated and stylish? Professional and accomplished? Approachable and affordable? Your pictures can make it clear without anyone having to read a single word.
In this visual world we live in you have got to get creative and stand out to get noticed.
3. BRAND PHOTOGRAPHY INCREASES ENGAGEMENT
We all know by now that visual content goes a long way and has a much better engagement than text-only content, and if you’re not convinced yet, here are some cold, hard facts for ya…
- 65% of marketing executives say photos, videos, illustrations, and infographics are key to communicating your brand story
- Facebook posts from brands that included images earned 87% of all engagements
- 51% of B2B marketers prioritize creating visual assets as part of their content marketing strategy
- Tweets with images receive 150% more retweets than tweets without images
- Articles with an image once every 75-100 words received double the social media shares as articles with fewer images
Reference: https://blog.hubspot.com/marketing/visual-content-marketing-strategy
But it’s not just about using any old image… More importantly, you need good quality, on-brand images.
4. AS WITH EVERYTHING CONSISTENCY IS KEY
You might have your logo, colours and fonts down, but if your photography doesn’t match, you’re in trouble. Having all of your visual elements work together cohesively is essential for maintaining brand consistency.
Brands that are consistently presented are much more likely to experience brand visibility and consumers expect their experience to be consistent across all channels and devices used to interact with brands. This seriously helps with your brand credibility.
Lifestyle and Branding Photography Process with Capital Content Inc.!
It’s hard to know when you might need something when you’re not exactly sure what it is. With Capital Content Inc., our brand shooting experience is designed to give you the core visual content you need to market your business. We handle all the logistical details so we create a strategic, effective brand photography session customized for your business and goals.
Our Branding Photography Process:
Your branding session is more than just a series of new headshot images and a profile picture. Think of your photo shoot as a day in the life with your brand. Your time in front of the camera is the perfect way to interact with your product or show yourself in service, in any form that does the talking for your business. This is a photoshoot for your brand not just for you as the business owner. Our processes use the highest grade of equipment and involve strategy customized to your personal brand needs which will have you utilizing your marketing budget as an investment rather than an expense.
The process of creating an effective branding photography shoot consists of three phases: Content Strategy Session, Photoshoot, and Post-Processing.
Phase one (Content Strategy Session) is where we plan and coordinate the entire photoshoot.
Phase two (Photoshoot) is where we physically capture all the magic from our strategy session.
Phase three (Post-Processing) is everything that happens after you are done shooting for the day.
Wrap Up
Our goal is to make sure the photography process goes as smoothly as possible. Having the necessary information and good communication will bring out the best results our team can offer.
At Capital Content Inc., we ensure all of our clients stand out from the crowd better than they ever could have imagined.
We believe the highest quality of content starts with people while creating for people. Everything we do is about celebrating shared stories and bringing people together. By offering stress-free solutions to leverage our client’s digital content, not only will we bring their vision to life but we will increase visibility and incredibility they never thought imaginable. We will be fully dedicated to her clients producing the best possible infusing it with meaning and purpose.
Each project will be an opportunity to elevate our craft for the benefit of our clients. We believe every brand has a story purpose and passion. Your passion is your energy. If it excites you then it excites us and this is the key to success.