Influencer marketing has become a powerful field in recent years, with many influencers fostering significant followings and earning hefty paychecks for access to their platforms. And rightfully so, they have put a lot of work into creating trust and relationships among their followers and that is valuable.
Influencer content can take many different forms, but video content is undeniably creeping up. Influencers can no longer get away with just taking gorgeous photos with their tripods. To continue to thrive in the influencer space, video is essential. But not just video, high-quality video, if you want to stand out amongst the rest.
Influencer marketing and video marketing are often thought of as two separate arenas, and they can be, but they become especially effective when combined. Influencers have the community’s trust and video content draws in and captures a larger audience.
Video content feels authentic to viewers. This helps influencers deepen their relationship with their followers and makes the connection more personal. Video tells a story, this is what people want to see. Video helps bridge that gap, making a digital relationship feel more significant, amplifying a message, and building a real connection with viewers.
The 2 main reasons for video content if you’re an influencer:
#1: Influencers share video content to strengthen their own personal brands.
First, let’s talk about how video marketing is useful to influencers. Influencer marketing capitalizes on the fact that people develop personal brands over time. These people become influencers as they earn a following through their personal brand, and thus the people behind the platform suddenly have a reach (and influence, hence the term influencer) by way of the account’s followers.
Building and maintaining this following over time is a concentrated effort for many influencers, but video content can make it easier. Video has proven benefits over written text or static images. It’s a valuable tool for getting audiences to retain a message. It’s highly shareable. And it’s favoured by many social algorithms.
A video is a powerful tool for amplifying a message and building a real connection with viewers. It’s no surprise, then, that influencers benefit from video content for their own brands. Arguably the two most important elements of being a successful influencer are the ability to amplify a message and the ability to build a connection with audiences.
Many influencers have learned basic video production and editing skills on an as-needed basis, but there’s a learning curve to high-quality production and viewers can see the difference. Partnering with a production company is a great way to elevate production value. What’s more, this choice can pay for itself and then some. Influencers often make the majority of their income from brand partnerships, and brands typically pay more when influencers are known for high-quality content.
#2: Brands work with influencers in creating video content that promotes their product or service.
Next, let’s look at the other relationship between influencer marketing and video marketing: brands hire influencers to promote their product using video content.
Companies will partner with an influencer who will then make new video content that promotes the brand or product. If you’ve ever seen an influencer doing an “unboxing” video, testimonial video, or a lifestyle video using the product, you’ve watched this type of content
Now if you’re thinking:
“I have a phone and I have friends who can take pictures and videos for me that I can use in my marketing… So what is the benefit of hiring a professional?”
Well, we’re glad you asked!
There is a BIG difference between professional videography/photography and at-home content creators. And the truth is viewers and companies can see the difference and everyone wants to see the best!
Here’s the difference between pros and amateurs:
- Professionals will bring you higher-quality content that will make you stand out above the rest.
- Having a personal videographer/photographer can help you find new and creative ways for you to express yourself.
- Videographers/photographers are talented, experienced and skilled professionals in executing unique visions and stories through creative shots, sound and video editing for influencers like you.
- Get high-resolution and sharper images/shots that only a pro can bring. This will increase your quality tenfold and take your content to the next level which your viewers and brands will appreciate.
- Videographers/photographers will bring amazing creativity skills you can rely on.
6. Having a pro will allow for more of those “in the moment” shots. Making your content more authentic. You can say goodbye to those staged tripod shots and really capture the moment or experience.
“Loved working with Dylan! He is fun and professional and created a video that kept my vision and personality, yet made it out of this world. We did both photography and videography together and everything ran smoothly. Can’t wait to work together again.”
Final thoughts:
It is undeniable that the combination between content creators and influencers is a match made in heaven. Brands looking to partner with influencers should push for the inclusion of video content in the partnership agreement so that they can take advantage of video’s many benefits. With video, both the brand and the influencer benefit. Time to get filming!
Capital Content Inc. is a content creation agency in Ottawa and the GTA that brings creativity and storytelling to the next level. We love working with influencers to bring to life high-quality and unique content for you and the brands you work with.
Capital Content Inc can create epic eye-catching reels like this one for you as well!
Check it out:
