How important is video content really? The answer: VERY!
Okay, so you’re sitting at your computer or on your phone and you clicked your way to this BLOG thinking, “Should I invest in high production video content?”. Video marketing is one of the most powerful tools you can utilize for your business. 2022 is the year of taking your content to the next level no matter what level you were on before. Video content allows you to share ideas, create connections and spark positive changes in the world. Before you grab your iPhone to start creating content yourself, think about what your goal is with the content you are creating. If you want to make truly impactful content then you should start considering hiring a professional team to do so.
First, you might be asking, “what does high production value even mean!?” Having a high production value means that your video is more engaging. The higher the production value, the better the audience retention will be. This in turn will lead to a higher return on your investments.
There’s quite a difference between homemade and high production value content. When you invest in yourself, it doesn’t go unnoticed. In fact, according to WIX, consumers are 85% more apt to purchase your product or service after watching a marketing video. Your clients will be able to notice the time, thought and investment put into your content by viewing high production value content. If you don’t have the experience or time to create high production value content, consider hiring a team of professionals like Capital Content.
Video with cinematic quality helps you stick out among your competitors. Hiring a professional video production team will also save you the time and energy you can put towards building your brand in other fields. When we are in business for ourselves, we often think we can do it all. The truth is, you have to let the experts do what they do so you can focus on what it is you do best. Let’s have a look at video production marketing trends, and how hiring a team like Capital Content can benefit your business.
Social Media Marketing Trends THIS YEAR
To start, video content is crucial to a marketing strategy. These days, where is the majority of the content being created going to live? I’m sure a lot of it will still go to YouTube or your newly rebranded website, but we get the request all the time about chopping up the footage so it can be easily posted on social media. In 2021, 86% of businesses said that they were using video content as an important marketing tool. Essentially, if you are running a business, it’s a good idea to be utilizing video content, and social media is a great place to do so.
Story Posts
Social media story posts are increasing as popular video content tools. Typically, story posts are only available for 24 hours. This short lifespan gives story viewers a feeling of exclusivity. They’re also great for intimate behind-the-scenes footage to build a bond with your followers. It’s also a great way to engage with your followers since there are reaction and messaging features. Stories can be used for special promotions, and to generate interest in a new video you’ve created. Having a high production video in your stories separates you from your competition and really has viewers engaging longer.
Short Videos
According to a study done by Microsoft, the average attention span is about 8 seconds. If your content isn’t engaging a viewer by that point, you may not get them to watch your video in its entirety. Creating high production value content that engages your viewers right from the start will have them stick around to hear your message. Marketing trends suggest that videos on social media should be short, sweet, and to the point.
Live Videos
Live videos account for around 20% of the video content on social media platforms like Facebook. This type of marketing content allows you to host Q&A sessions, announce product launches or simply engage with your followers. Live content shows your customers that you are taking time out of your busy day to spend it with them, and it’s likely to create loyalty. Live video sessions are another way to share that you’re working on high production value content.
Increase Brand Awareness
Your brand image is important, and high production value video content can help you spread awareness of your message. It will help your followers get a better understanding of what you’re all about. With concise and professional social media video content, you’ll gain trust and credibility with your customer base right away.
Benefits of Hiring a High Production
Value Video Team
Storytelling is an invaluable part of any marketing strategy. Before supporting a business, consumers want to know what you’re all about and your brand’s message. Creating high-quality marketing videos will send the message that you’re a professional that takes pride in what you’re doing.
There is a noticeable difference between video content that was filmed with a ring light in the bathroom and a high production value project. Not only will you get a clean, well-edited final product, but it will also save you the time of having to film, edit and create the video yourself.
1. You Get Content From an Experienced Professional
You’ve got a powerful story to tell about how you started your brand, and a professional team has the experience to make your vision come to life. Sure, there are plenty of decent applications available on smart devices to create video content, but a professional knows exactly what to do. Your audience will be able to tell that video content was crafted by someone with years of experience under their belt.
2. Your Content Will be Filmed with High-End Equipment
High-end video production equipment isn’t always in the budget, and if you don’t know how to use it, it can be pointless anyway. Filming something and editing it yourself with little to no experience may distract from your message if the video is choppy or has poor audio. Professional equipment will get better shots, zooms, colours, and framing.
Something that can be easily looked over if you’re trying to do a video on your own is the audio. If you film outside, background noise can be distracting and take away from the storytelling. When you use a phone or inexpensive equipment, the audio is all in one layer. A high-value video production team knows exactly what to do to ensure you are getting the best quality of audio. How many times have you been scrolling on TikTok or Reels only to find you’ve skipped over the last 5 videos within the first 2 seconds? Chances are the audio didn’t catch your attention, so you moved on.
3. Lighting
If you want your content to look professional and be trusted by your clients, that can easily be taken away with bad lighting. Sure, you can buy a ring light or extra lights, but there’s a chance it will be noticeably homemade. If that’s the vibe you’re going for, then it’s great. If you’re seeking a clean and professional image, you’re going to want the best lighting. Let the team at capital content create the perfect ambiance for the story you’re planning to tell.
4. It Will Save You Time
Running a business is a lot of work. Hiring a team to take charge of your video production will save you the energy that you can put towards other parts of your business. Creating high production value content means finding locations, filming, and editing. Let Content Capital take care of this for you to create engaging content that matters. Contact us today to get started.
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