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In the age of Clubhouse, TikTok, and Instagram, the humble website seems like an afterthought. Old school. Even, unnecessary, perhaps. But this couldn’t be more wrong. These past two years of the pandemic have taught us that people like online shopping! According to Statista, the number of digital buyers worldwide has increased in the past few years to 2.14 billion. That’s a lot of potential you could be capitalizing on. 

 

Here are some reasons why having a professional and updated website with beautiful design and strong SEO still matters and why your business needs its own digital home.

1. YOUR CUSTOMERS EXPECT YOU TO HAVE A WEBSITE 

As a customer, I always expect a business to have a website before I buy. When I can’t find a website, I don’t take them very seriously. However, it’s not enough just to have a website to increase trust and show credibility to potential clients/customers. A badly functioning or outdated website can be just as much of a credibility buster as not having a site at all. When you have a strong and user-friendly website up on the internet, well baby, now we’re talking! Unlike social media, a website is a digital home for your business. Selling for you 24 hours a day, seven days a week. Under one roof, someone can learn about who you are and what you have to offer and most importantly – make purchases!

2. SAVE YOU AND YOUR CUSTOMERS TIME BEFORE AND DURING ANY PURCHASE 

Why go to the store when you can window shop from the comforts of home on your phone? People can simply search the internet for products and services and make purchasing decisions while snuggled up in bed. This digital world market makes shopping and researching services easily accessible to everyone. Clients and customers can learn about your products and/or services with ease. They can learn about the brand, features, price, size, and colour through your website. As well as get a sense of whether or not your business is something they want to pursue, saving both your time and theirs! Not to mention how easy payment portals have become online through websites. You’ll see an ROI on your website guaranteed.

 

3. GET REFERRALS 

Word of mouth is still super powerful. Now imagine pairing someone’s referral with a beautiful visual. Clients and customers can easily share and refer your website to friends and family, which will leave a much better impression than simply sharing contact info. In addition, when you are posting on social media, you need a place to direct your followers to become paying customers. Where are you going to refer them without a website?

You’re starting to see just how important a website is in 2022 I hope… But if you need a bit more convincing, keep reading!

4. Your website can attract new customers (organic traffic) with SEO

If you don’t have a website, there is no force driving leads, clients, and sales your way that isn’t already in your referral network.

The simple fact is, when most people are looking for a service, they will research and base their decisions on multiple Google searches, and not while passively scrolling through Instagram.

The only digital property you can optimize for search engine optimization is your website, plain and simple.

Even if your business runs on referrals, you should still be building your list, your authority and your brand recognition beyond your referrals. Driving people to your website helps you accomplish this.

5. A website is an integral part of online marketing

A website is the final destination for your customers and can be accessed from a range of platforms like blogs, social media, video channels, and email marketing. Hence, if you want to leverage online marketing, having a website is a must for your business. It’s the end game! Whether it’s about a sales promotion or a new product launch, a business website makes it easier for you to update information quickly for your customers. Once a developer builds your website, remember it’s important to keep it fresh and updated regularly.

6. ​​A website lets you sell products and book services on autopilot

Once your website is set up, it starts working for you! At some point, you may want to sell products or services online, or you may want to allow clients to book your services and join your mailing list. This happens best on your own site.

You can set up your own e-commerce store to make purchasing easy for customers, or create portals for clients to schedule your services and sign up for a newsletter! The possibilities are endless.

Your website is the best and only place for people to do this.

 

7. A website allows you to gather crucial metrics

Now listen up — this “reason you need a website in 2022” is a game-changer. Metrics! A website can give you access to information that you can’t always get on social media platforms.

For example, you’ll be given insight into How people find you, what content they click on most, what content is highest ranked by Google, and at what access point on your website they sign up for your mailing list.

This is all super powerful to know about your users, customers, and clients so you can strategize successful marketing funnels! This kind of juicy information can only be found by having your own website!

That’s a wrap

So are you convinced? Because we are! If you need a new website or a site refresh, we want to help you create something you’re proud and excited to share with your customers and clients. Let’s get your business thriving online with your dream website!

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